On June 7, 2023, Mr. Wouter Devaere, President of Ciranova in Belgium, and his delegation visited the Lusoet National Operations Center for in-depth exchanges and discussions on the strategic cooperation between the two parties. General Manager Shi Ling, Deputy General Manager Yang Zhu, Technical Director Chen Hongyong, Product Manager, and others accompanied the reception.
Ciranova President Wouter Devaere and his delegation visited the exhibition hall of the Lusoet Operations Center to gain a deeper understanding of the use of Ciranova products in Lusoet's flooring product development. They had a close-up look at the craftsmanship and cross-border integration of materials, and experienced the unique charm of "Chinese intelligent manufacturing" and "aesthetic design". Explored the key operational techniques encountered during the use of Ciranova's different activator products. The Wouter Devaere team fully acknowledges and highly recognizes its outstanding product innovation capabilities and processes.
Ciranova ® Xila Nuowa is a paint brand founded in 1929, belonging to the Belgian Debal Group, specializing in integrated coating treatment products for wooden products. With rich professional knowledge and profound industry experience, we specialize in supplying high-quality wood care products, mainly used for coating, decorating, and maintaining wooden floors, furniture, indoor and outdoor wood; The products include the entire coloring series, various chemical agents, paints, and more. In 2018, Xila Nuowa Branch was established in China. So far, it has developed into a major supplier for flooring manufacturers and wood processing companies.
Lusso D'arte has launched more than ten high-end transformation products in 2023, all of which use Ciranova transformation agent. Metamorphosis originated in Europe, using organic and natural activators to oxidize wood with tannic acid, giving the wood a unique aging style and presenting the effect of natural oxidation process.
The active reaction endows wood with a unique aging effect, and the resulting color is very natural and three-dimensional, with a strong natural wood texture. There is a significant difference from conventional dye coloring, with rich layering, three-dimensional transparency, no deliberate use of templates, high production requirements, and difficult color imitation.
Due to pure manual wiping, the intensity of wiping, the ratio of different reagents, and the reaction time can all determine the difference in color. Due to its rich product classification and ratio, Ciranova activator produces products with more stable color, high repeatability, and is more environmentally friendly than conventional ammonia transformation.
Lusso D'arte breaks the conventional stereotype of wooden flooring and showcases the latest industry technologies such as transformation, smoking, water-based painting, laser engraving, dazzling colors, and cloth patterns, embodying a large amount of manual skills and innovative thinking. Lusso D'arte understands the essence of beauty and focuses on visual aesthetics of flooring. It gathers color experts and design experts, drawing inspiration from classic artworks such as paintings, music, and architecture. It integrates "form, color, style, and art" to create a representative of high-quality home flooring, allowing beauty to bloom in every inch of the floor.
Since the beginning of their cooperation, Lusso D'arte and Ciranova have been partners, more like close comrades in arms, experiencing growth together and witnessing each other's flourishing. In the future, both parties will continue to maintain in-depth cooperation and exchanges, explore new models of future cooperation, and continue to make efforts in product research and technological innovation to create green and healthy aesthetic home spaces for Chinese consumers, and help the industry flourish!
